National Cheeseware Service

OK, I admit, it's the National Chefsware Service, I just saw the van out of the corner of my eye and misread it. However, as you can see, the logo clearly shows two gentlemen carrying large wheels of cheese. For a few delicious seconds I wondered what cheeseware actually was and whether you could eat it after you'd finished wearing it. Ahh well.

Edit: Thanks to Kevin for pointing out that Cheeseware would be the vegetarian alternative to this.